NB
13 января 2026
Chief Marketing Officer (CMO)

age 31 years

Female

address Chișinău

2 000 EUR

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About me

Sales Manager with 5+ years of experience driving revenue growth through integrated sales and marketing strategies, market management, and leadership of high-performing teams. Proven track record of consistently exceeding KPIs, achieving up to 120% of sales targets, increasing lead conversion rates by 25%, and boosting customer retention by 15%. Experienced in marketing performance management, campaign optimization, and product and market analytics to support go-to-market strategies and pricing decisions. Skilled in coaching and motivating teams, leading 12 sales representatives to surpass quota attainment by 110% year-over-year. Strong background in media and marketing analytics, leveraging KPI tracking and data-driven insights to optimize campaigns, strengthen client acquisition, and deliver measurable business impact.

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TOP Skills

Key Performance Indicators 4 years
Project Management 4 years
Team Working 4 years
Team Management 4 years
Market Research 2 years
Product Marketing 2 years

Work experience

October 2024 - Present
1 year 4 months

Marketing and Sales General Manager

Nerdy (NYSE: NRDY)

NEW YORK - USA

Team Working Team Management Business Marketing Sales Development

Marketing and Sales General Manager

Led integrated marketing and sales strategies to drive revenue growth and market expansion.

Set sales targets, KPIs, and forecasts while overseeing client acquisition and key accounts.

Managed brand positioning, campaigns, and go-to-market initiatives across channels.

Controlled budgets, analyzed performance metrics, and optimized ROI.

Built and led high-performing teams and collaborated cross-functionally to support business growth.

February 2023 - September 2024
1 year 8 months

Project Manager and Sales Representative Coach

Cisco Systems, Inc.

ISTAMBUL

Cisco Systems, Inc.
Market Data Key Performance Indicators Sales Management Project Portfolio Management Project Management

Led and managed projects within Cisco’s dynamic portfolio of services, delivering technology solutions,
services, and infrastructure projects aligned with business objectives and customer needs.
• Oversaw security and cybersecurity solutions, digital transformation initiatives, and enterprise
architecture projects, ensuring on-time delivery, adherence to budget, and high-quality outcomes.
• Applied project management methodologies (Agile, Scrum, Waterfall, or hybrid) and tools such as Jira,
MS Project, Smartsheet, Asana, and Cisco’s internal platforms.
• Managed multiple concurrent projects while maintaining strong stakeholder engagement and
communication, driving customer success and managed services initiatives.
• Monitored and exceeded sales KPIs, tracking individual and team performance, and implemented
management and team leadership KPIs to optimize results.
• Designed and delivered training programs for sales teams of 12–25 members, both in-person and
online, focusing on product knowledge, sales techniques, client engagement, and KPI achievement.
• Developed tailored coaching sessions to improve team performance, increase lead conversion rates,
enhance client retention, and ensure consistent follow-up and reporting.
• Evaluated team performance against KPIs, provided constructive feedback, and implemented action
plans to address gaps and sustain high achievement levels.
• Created learning materials

March 2020 - January 2023
2 years 11 months

Media Analytics associate

Wieden + Kennedy-New York, NY

NEW YORK - USA

Key Performance Indicators Project Management Team Management Team wor

• Collected, analyzed, and interpreted media data to provide actionable insights for campaign
optimization and improve brand presence.
• Worked closely with marketing, creative, and sales teams to ensure media strategies align with brand
objectives.
• Developed and monitored key performance indicators (KPIs) to measure campaign effectiveness and
ROI.
• Presented findings and data-driven recommendations to stakeholders, supporting strategic decision
making.
• Conducted competitor and market analysis to identify trends, opportunities, and performance
benchmarks.
• Designed dashboards and visual reports using tools such as Google Analytics, Tableau, and Excel for
data-driven storytelling.
• Collaborated with cross-functional teams to optimize media spend and maximize campaign reach and
engagement.
• Supported audience segmentation, targeting, and media planning to improve campaign precision and
efficiency.
• Assisted in training junior analysts and team members on data analysis methodologies and best
practices.
• Ensured data integrity, accuracy, and consistency across multiple platforms and reporting systems.

January 2016 - December 2018
2 years 11 months

Market Research / Consumer Insights Intern

General Motors Company (GM)

denver

Team Working Market Research Product Marketing Manufacturing Engineering

Support automotive market and consumer research across vehicle segments, mobility trends, and EV adoption.

Analyze customer preferences, buying behavior, and ownership experience across GM brands.

Assist with competitor benchmarking (pricing, features, positioning, and launches).

Collect and interpret data related to vehicle performance, brand perception, and customer satisfaction.

Prepare insights and presentations to support product planning, marketing, and sales strategies.

Collaborate with marketing, product, and engineering teams to translate insights into action.

Skills

• HTML JAVA PYTON • Apache Nginx system • Postman Swagger (OpenAPI) • Zendesk (4 years) • Design • Microsoft Word • Microsoft Project • Marketing performance • Workforce management • WordPress Drupal Joomla • Data Analysis • EXCEL • MySQL and Post

Languages

Romanian Don't know

Russian Don't know

English Native

Portuguese Native

Spanish Fluent

Desired industries

Sales / Retail Management Marketing / Advertising / PR

Education: Higher

Graduated in: 2018

University of Denter

Faculty: project management and product engineering.

Speciality: (Master of Science in Engineering)

Graduated in: 2015

University of Denter

Faculty: Marketing Analytics (Graduate Certificate) Dual Faculty

Speciality: Marketing

Courses, trainings

Graduated in: 2021

CPC Pmi-cp™ Certification Risk Management Risk Management

Graduated in: 2022

CompTIA Project+ Program Management Professional (Pgmp) Program Management Professional (Pgmp)

Graduated in: 2018

OSHA 30

Job preferences

Location

In-house

Hybrid

Remote

Working hours

Full-time

In shifts

Driving licence

Category: B

With personal auto

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