Загруженный файл CV

Marketing Specialist and Business Developer
Amsterdam, Netherlands.

EXPERIENCE

Herensys, Remote - Marketing & Communication Lead
1/2025-present

• Manage marketing and communication initiatives of three brands.
• Craft copy for websites, blogs, social media, and marketing materials.
• Use AI to create visuals and optimize copy.
• Research client needs and competition to fine-tune company strategy.
• Applied strong writing, editing, and time management skills.
• SEO, SMM strategy, and execution.

Team21, Israel - Account Executive & Business Developer
1/2024-present (part-time)

• Connected top talent with fitting opportunities by specializing in full-cycle recruiting; built meaningful relationships with candidates and hiring teams to ensure the perfect match.
• Focused on sourcing top professionals, assessing cultural fit, and placing talent in roles where they can thrive.
• Delivered a seamless hiring experience by aligning recruitment strategies with business needs and market trends.

Treedis, Israel - Marketing Manager/Specialist
9/2023-1/2024

• Developed and executed strategies to promote the company's products and services.
• Overseen campaigns, analyzed trends, and ensured cohesive branding.
• Boosted brand awareness, engaged customers, and drove sales growth.

Delta Electronics, Amsterdam - Marketing Specialist
4/2022-5/2022

• Elevated business promotion efforts both externally and internally to the highest standards.
• Streamlined marketing tools to reduce time spent on repetitive tasks across various departments.
• Collaborated with the sales team to deliver impactful weekly, quarterly, and annual performance reports.

SKILLS

• AI
• Strategic planning
• Market analysis
• Content creation
• Adobe Suite
• Lead generation
• Email marketing
• Communication
• Partnership development
• Negotiation
• Presentation Skills
• Problem-solving
• SAP

AWARDS

• Sound Design Excellence
• Pioneer Female Music Producer Award: Honoring groundbreaking women in the industry.
• Inspiration for Future Generations: inspires aspiring female producers, encouraging them to pursue their passions and break down gender barriers.

Freelancer.nl, Amsterdam - Copywriter
1/2021-1/2022

• Created compelling, clear, and engaging content across various platforms.
• Crafted copy for websites, blogs, social media, and marketing materials.
• Researched client needs for relevant topics and delivered content that aligned with brand voice and objectives.
• Applied strong writing, editing, and time management skills.

Glocalities, Amsterdam - Global Marketing Manager
1/2021-1/2022

• Implemented digital marketing strategies to meet objectives.
• Executed, tracked, and optimized marketing campaigns. Collaborated with marketing, product, and sales teams to enhance the customer journey.
• Analyzed performance and delivered reports. Developed content marketing strategies for online and offline channels to drive inbound leads.
• Managed website content and social media activities. Led lead-generation efforts and coordinated marketing campaigns.
• Performed SEO, SEM, and SMM tasks using Google Analytics. Created and managed communications, e.g., press releases and client proposals.

NetZoom, Chicago - Marketing Manager
8/2013-11/2019

• Developed and executed integrated marketing campaigns to drive sales and qualified leads through strategic planning, content creation, media planning, and KPI reporting.
• Translated creative briefs into persuasive SEO-optimized copy for websites, newsletters, brochures, and promo emails. Created A/B tested content strategies for ads and optimized copy for AdWords.
• Managed PR budget and produced press releases.
• Wrote creative and technical copy for websites, white papers, and promo materials. Designed visual assets for tradeshows and product collateral.
• Managed social media content, optimized website layouts, and tracked performance using Google Analytics.
• Created branding assets and led email marketing campaigns.

Atradius, Amsterdam - Associate Business Analyst (Traineeship)
4/2012-10/2012

• Gathered and analyzed qualitative and quantitative financial data to produce competitor reports for strategic decision-making.
• Researched new market entry requirements, including market size, cost of entry, competitor analysis, and legal or cultural barriers.
• Prepared reports and presentations for the CEO. Developed a comprehensive Social Media Strategy, outlining content ideas, platforms, goals, and metrics.
• Wrote and distributed monthly newsletters covering competitor, customer, and industry updates.
• Created a company-wide Innovation Report by collecting and summarizing product development ideas from cross-departmental teams.

TomTom, Amsterdam - Marketing Coordinator
1/2010-1/2011

• Managed the translation of product content into 20+ languages, ensuring accuracy and consistency across all materials.
• Collaborated with marketing, operations, and translation teams to streamline processes and deliver high-quality translations.
• Analyzed App Store customer feedback, monitored product performance, and identified areas for improvement.
• Conducted competitor analysis to benchmark product performance and identify opportunities.

General Electric, United States - Executive Assistant
1/2006-1/2009

• Provided executive administrative support to the CTO and leadership team, assisting 200+ developers.
• Managed confidential communications. Coordinated IT support requests and resolved technical issues.
• Created PowerPoint presentations by consolidating data from country managers.
• Organized client, partner, and executive meetings and managed the executive calendar to optimize scheduling and time management.

EDUCATION

University of Amsterdam, Amsterdam- Master's in Marketing

• Thesis: Driving Innovation: Exploring the Role of Open Innovation at TomTom in Shaping the Future of Navigation and Location-Based Services.

Champlain College, United States - Master's in Innovation and Technology Management

• Thesis: Unlocking Innovation: A Comparative Analysis of Informal Open Innovation and Idea Generation Tools in Technology Companies.

Universität Duisburg, Essen, Standort Duisburg- Certificate SAP ERP Integrated Business Processes

• In-depth training in SAP ERP application. Includes Logistics, Accounting, Human Capital Management, Installation, and Customization. Equivalent to 180 hours of practice (6 credits course equivalent based on the European Credit Transfer System (ECTS).

SAE Institute of Technology, Miami- Music Technology & Sound Design

• Learned to use electronic instruments, synthesizers, and computer software involving sequencing, sound programming, sound design, and mixing.

PROJECTS

Gamification of Collaborative Virtual Learning

• Modeled a virtual environment that mirrors a traditional university campus to facilitate synchronous, avatar-based instruction in Second Life (game)-integrated game-like elements into a collaborative virtual learning environment to enhance engagement and motivation among participants.

VOLUNTEER WORK

Beauty Salon Women-Owned Business: Digital Marketing Consultant

• Implemented targeted Google AdWords campaigns and optimized the salon's Google My Business profile; increased customer calls by 20%, business discovery by 160%, and customer visits by 40%. Ensured ongoing success by tracking key performance indicators (KPIs) and making data-driven adjustments.