Загруженный файл CV

SUMMARY

I am Ukrainian expert with 21 years of experience in Media /TV analysis/research and TAM Panel measurement with 14 years of management role (from middle positions as a head of divisions to C-level)
I perform the crisis management duties, re-launch the organizations and subsidiaries, re-build the core functions at the companies

EXPERIENCE

Managing director, 04/2025-11/2025
YOUGOV CP UKRAINE, Kyiv, Ukraine

• Undertake the duties for the Ukrainian company
• Perform operational management including financial and administrational business activity ensuring compliance with all relevant legal and regulatory requirements

Worked on the projects as a Consultant at Starlight Digital (a channel distribution subsidiary of the media group), Account Director at Factum Group (research company), Integration Team Lead at Spark Foundry/Publicis Groupe Ukraine (media agency, management of the team, launch a tender preparation, regular financial reports),
01/2024-12/2024, Kyiv. Ukraine

Head of Analytics, 05/2023 - 10/2023
TRIUMF MEDIA GROUP, Kyiv, Ukraine

• Formulating business requirements for data storage: collecting data on online service for analysis subscribers' behavior
• Formulating business requirements for analytical dashboards
• Internal audit of brand positioning concept provided by the advertising agency
• Formulation of requirements for collecting consumers' behavior patterns via digital instruments
• Drawing up a structure and strategy of Analytics Division
• Building analytical function of the company

Director, 09/2020 - 11/2021
Television Industry Committee, Kyiv, Ukraine

• Managing the activities of the company "Television Industry Committee"
• Optimization of the structure and budget of the company
• Drawing up business plans and company budgets
• Ensuring the implementation of business plans and budgets of the company
• Organization and control the company's employees' work
• Audit of interaction with contractors and proposals for their correction / implementation of updated procedures and rules
• Pricing for clients of the TV market for the company's services
• Setting up uninterrupted contracts by TV market customers with the company - access to the company's profitability as a result
• Developing the company's PR strategy
• Development of a roadmap for Total video measurement
• Analyzing the data and formulating the main hypotheses for the growing share of Other TV and ways to measure it correctly
• Preparation with relevant committees and the TV panel operating company for the signing of the five-year contract on conducting a study on measuring TV audience (TV panel)
• Moderation of strategic issues in the interests of the main players in the TV industry-four media groups and large advertising holdings - the founders of the Association "Television Industry Committee"

Chief Data Officer/Head of Analytics, 07/2018 - 09/2020
Dentsu/Amplifi, Kyiv, Ukraine

• Methodological support for the creation, operation and validation of Data Platform Management (DMP)
• Development and implementation of methods for creating audience segments for digital AdCampaign
• Launch of technological solutions using ML algorithms for effective advertising investments of clients
• Management of the team

Head of Analytical Projects, 05/2016 - 07/2018
Digital Screens LLC, Kyiv, Ukraine

• Launch, maintenance and commercial sale of the analytical product Deepmetrics.tv
• Managing a team of developers to create a web interface for an analytical tool for analyzing digital TV services (OTT / IPTV services) Deepmetrics.tv
• Development and implementation of a methodology for calculating analytical indicators for watching TV services
• Creation and regular provision of an analytical report on the audience's use of digital TV services to Deepmetrics.tv clients
• Development of sample design, research tools for collecting social and demographic profiles and behavioral characteristics of the audience of digital TV services
• Implementation of commercial activities for the sale of an analytical product - presentations and development of individual proposals for the users of the product, documentation

Leading Business Analyst, 04/2015 - 05/2016
Media Group Ukraine LLC, Kyiv, Ukraine

Member of Technical Committee, Television Industry, 05/2012 - 05/2016
Television Industry Committee, Kyiv, Ukraine

Head of Analytics, 06/2013 - 04/2015
TV Channel Ukraine, Kyiv, Ukraine

Head of Strategic Service, 05/2012 - 06/2013
TV Channel Ukraine, Kyiv, Ukraine

Leading Strategic Analyst, 12/2011 - 05/2012
TV Channel Ukraine, Kyiv, Ukraine

Senior Client Service Manager, 12/2004 - 12/2011
GfK Ukraine, Kyiv, Ukraine

Assistant Manager, 06/2004 - 10/2004
TNS Ukraine, Kyiv, Ukraine

EDUCATION AND TRAINING

Taras Shevchenko National University of Kyiv, Kyiv Ukraine, 1999-2004
Master of Science Sociology, Diploma with honors

Digital Academy Course (The Republic of Korea, 2013)

SKILLS&SOFTWARE

Skills:

• Preparing briefs for quantitative and qualitative research
• Developing quantitative/ qualitative instruments and estimation of sample size and requirements
• Research budgeting
• Business process and structure optimization
• Preparing of analytical and research presentations and reports
• Developing strategies of developing
• Monitoring the results of non-commercial campaigns.
• Development of recommendations for optimizing the media plan and obtaining effective results
• Good presentation skills

Software:

• SPSS
• Markata products
• NeedsScope
• Gallileo
• MMI
• Gemius AdReal
• Gemius Audience
• C-Meter
• CCS
• IS (Accounting Software)
• Email marketing
• Google Analytics

References available upon request.