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Professional Summary
Product Manager with 4+ years of experience in fast-paced e-commerce, B2B SaaS, and retail environments. Proven track record of turning ambiguity into clarity by exploring open-ended problems and building new solutions. Strong bias for action and experimentation demonstrated by leading 50+ A/B tests and strong discovery skills shown through 90+ customer discovery interviews. An early adopter of AI with recent certifications in AI for Product Management and Prompt Engineering.

Work Experience
Product Manager/Owner | Simpals SRL (Mar 2022 - Present)
Domains: E-commerce, Marketplaces, B2B SaaS, Media

• Conducted 90+ customer discovery interviews to dig into pain points and validate user needs, significantly improving product-market fit.
• Led 50+ A/B tests and iterative design improvements, demonstrating a bias for action and experimentation that increased revenue by 24%.
• Implemented rapid go-to-market strategies for B2B clients, showing an entrepreneurial spark that resulted in a 40% YoY increase in client spending.
• Owned and evolved the product roadmap from ideation to launch, collaborating with cross-functional teams to deliver 15+ successful feature releases.
• Collaborated closely with designers, engineers, and customer success teams to ensure seamless product execution aligned with user needs and business goals.

Product Marketing Manager | Millomania SRL (Jan 2019 - Feb 2022)
Domains: Retail, Commerce

• Designed and launched a new customer loyalty system from scratch, validating user needs through research and acquiring 30,000+ users in 3 months.
• Analyzed user behavior and market trends to generate insights for procurement, reducing business costs by 20% through iterative improvements.
• Developed data-driven marketing strategies that improved customer acquisition by 10% and enhanced the overall user experience.

Certifications

• AI for Product Management & Prompt Engineering (GoPractice, Udemy, Coursera)
• Product Management (GoPractice, ProductSense, ProductStar, GrowthAcademy)

Education

• Master's Degree in Anthropology, Philosophy & Cultural Management - Moldavian State University (2018-2021)
• Bachelor's Degree in Finance - Moldova State University (USM) (Graduated 2011)

Skills

• User Research & Discovery
• Customer Interviews
• Usability Testing
• Feature Validation
• JTBD Framework
• Problem Framing & Insight Generation
• Data & Experimentation
• A/B Testing
• Rapid Prototyping & Validation
• Success Metrics
• Data-Driven Decision Making
• SQL Basics
• Product Management
• Roadmap Planning
• Backlog Prioritization (ICE/RICE)
• User Stories
• Go-to-Market Strategy
• Agile & Collaboration
• Agile & Scrum
• Kanban
• OKRs
• Cross-Functional Collaboration

Tools & AI

• Jira
• Figma
• GA4
• Hotjar
• Power BI
• AI-powered Research & Prototyping Tools

Languages

• Russian (Native)
• English (B2)
• Romanian (B2)