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Summary

Results-oriented commercial and marketing professional with extensive experience in sales leadership, client relations, and strategic planning. Adept at identifying growth opportunities, improving operational efficiency, and leading teams toward consistent performance. Recognised for adaptability, strong communication skills, and a hands-on approach to achieving business objectives.

Skills

Core Skills

• Sales Strategy & Business Development
• Commercial Operations Management
• Team Leadership & Performance Management
• Client Relationship Management (B2B & B2C)
• Contract Negotiation & Vendor Management
• Budget Planning & Cost Control

Marketing & Growth

• Marketing Strategy & Campaign Execution
• Brand Development & Market Positioning
• PR & Promotional Event Management
• Customer Experience & Retention Strategies

Operational & Analytical

• Market & Competitor Analysis
• Process Optimization & Workflow Improvement
• KPI Tracking & Performance Reporting
• Cross-Functional Collaboration (Sales, Marketing, HR, IT)
• Data-Driven Decision Making

Tools

• Microsoft Office Suite (Advanced)
• CRM & Sales Databases (incl. RCA Data)
• 1C: Enterprise
• Chat GPT, Canva, AI tools

Experience

BAR "Capital Broker” LLC | Chisinau, Moldova

Commercial Director
08/2015 - 01/2026

• Implemented commercial strategies established by company objectives targeting growth opportunities.
• Managed sales teams to ensure targets are met or exceeded on a monthly basis.
• Oversaw sales operations to ensure alignment with company objectives and industry standards.
• Identified operational efficiencies through targeted process improvement initiatives, enhancing overall workflow.
• Negotiated contracts and agreements with vendors, suppliers, and partners to secure favorable terms and strengthen relationships.
• Designed and executed marketing campaigns for product launches, promotions, and advertising initiatives to drive brand awareness and sales.
• Managed budget allocation for marketing initiatives to maximize resource efficiency.
• Reviewed customer feedback data to improve customer experience and satisfaction levels.
• Collaborated closely with other departments such as R&D, IT, HR, for successful execution of projects and initiatives.
• Organized events such as conferences, seminars and workshops to promote company's offerings.
• Conducted meetings to discuss production progress and attain production objectives.
• Promoted exemplary leadership by communicating company's goals and strategic vision.
• Remained composed, polished and highly productive, even during moments of extreme stress to achieve optimal results.

BAR "Capital Broker” LLC | Chisinau, Moldova

Sales and Marketing Manager, PR and sales support
05/2012 - 08/2015

• Developed marketing strategies that increased brand visibility and effectively reached target audiences.
• Cultivated relationships with key clients, resulting in increased satisfaction and loyalty.
• Developed and implemented sales strategies to target potential customers.
• Managed sales team performance through training and motivational initiatives.
• Guided and trained a team of sales representatives to enhance performance.
• Monitored customer satisfaction levels through surveys and feedback mechanisms.
• Coordinated promotional events that enhanced brand visibility and successfully attracted new clients.
• Oversaw budget allocations for marketing projects and sales activities effectively.
• Monitored competitor activities and adjusted strategies to maintain market position.
• Identified areas of improvement in the sales process and developed action plans accordingly.
• Motivated and mentored employees to increase knowledge, skills and career potential within company.
• Provided regular updates on progress of activities related to sales and marketing operations to senior management.
• Ensured compliance with company policies while carrying out day-to-day activities.

JSC Commercial Bank "Victoriabank" | Chisinau, Moldova

Chief economist
07/2008 - 11/2009

• Led initiatives enhancing economic reporting standards, improving clarity and reliability of financial data.
• Mentored junior economists in data analysis and interpretation, fostering skill development and analytical proficiency.
• Drafted documents recommending courses of action based on economic analysis, influencing strategic decision-making.
• Drafted professional correspondence to facilitate communication, accounting and financial documents for analysis.
• Managed various banking products, including current and deposit accounts, bank cards, and checks, ensuring compliance and accuracy.

Education and Training

Academy of Economic Studies | Chisinau, Moldova
Master's degree in domestic trade and customs activity
09/2019 - 06/2020

• Incomplete

Academy of Economic Studies | Chisinau, Moldova
Bachelor Degree in Economics, Finance and Banking
06/2008

• in English

Extracurricular Activities

• Intensive courses of Italian, STUDIUM-MOLODVA
• English Courses (intermediate, upper intermediate, Master Proficiency (pre Cambridge), STUDIUM-MOLODVA
• Olympics in English, Mathematics, Geography
• Piano School, 5 years
• Volleyball player (amateur team)

Languages

• Romanian: First Language
• English: Proficient
• Russian: C2 Advanced
• Italian: B1 Intermediate

Language levels:

• Romanian (5/5)
• English (4/5)
• Russian (5/5)
• Italian (3/5)

Certifications

• Certified Insurance Professional
• Certified Vegan Pastry Chef

Hobbies

• Vegan pastry
• Travelling
• Music
• Sports