Marketing Manager
Jan 2019 - NOW

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from hard copy brochures to case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Devise a web content strategy that aligns with the company's wider goals.
• Creation of a content marketing calendar to ensure regular content on the website throughout the year.
• Writing entertaining and informative search engine optimized copy.
• Targeting keywords set by the online marketing manager and basing articles around them.
• Keeping up to date with industry best practice and monitoring content activities of competitor websites.
• Re-purposing content for different mediums including social media and video.
• Creation of entertaining and informative video content for the website.
• Working alongside the social media manager to create content for the different social media channels.
• Updating all sections of the website including homepage and all other categories.

Title Business Development Executive
Dates Employed Feb 2016 – Jan 2019

Managing Domestic and International Customer Base
▪ Agreeing project objectives;
▪ Representing the client's and organisation's interests
▪ Providing assistance and communication on eventual project management processes;
▪ Making sure that all the aims of the project are met;
▪ Making sure the quality standards are met;
▪ Overseeing the accounting, costs and billing;
▪ Hold full customer communication cycle from initial interaction to project completion;
▪ Build long-term relationships with customers and follow on eventual development processes;
▪ Establish, maintain and expand the company's customer base;