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Head of Digital / Growth & Performance Marketing Director

Tashkent, Uzbekistan | willing to relocate worldwide (EU, USA, SG)

Languages: English B2 | Russian Native | Uzbek C2

PROFESSIONAL SUMMARY

Digital growth executive with 10+ years of hands-on leadership in banking, e-commerce, streaming, healthcare, and FMCG across CIS, EU, SEA, and LATAM. Managed monthly budgets up to $150k and cross-functional teams up to 15 specialists. Repeatedly lowered CAC 2-3×, lifted ROI to 680%, and generated 7-figure revenue increases through full-funnel performance marketing, marketing automation, and data analytics.

CORE TECHNOLOGIES & PLATFORMS

Google Ads ⚫ Meta Ads ⚫ TikTok Ads ⚫ GA4 ⚫ Google Tag Manager ⚫ Looker Studio ⚫ Programmatic DV360 ⚫ CRM (HubSpot, Bitrix24) ⚫ SEO/ASO ⚫ A/B & MVT ⚫ Email automation (Mailchimp, UniSender) ⚫ SQL basics ⚫ Tableau ⚫ WordPress HTML/CSS ⚫ Semrush ⚫ Ahrefs ⚫ Salesforce (basic)

SELECTED ACHIEVEMENTS BY PROJECT

1. Leading Commercial Bank | Head of Digital | Jun 2021 - Present | Tashkent

   • Cut mobile-app CPI 58% (to $0.40) vs market $0.85 via TikTok & Programmatic.
   • Doubled organic traffic; 18 commercial keywords jumped from #30 to #10 (Ahrefs).
   • Credit-card campaigns: +42% online applications, conversion 3.2% → 5.1%.
   • Oversee 9 agencies, $1.2M annual media spend; saved $120k after audit.

2. Dental Clinic Network | Head of Digital | Aug 2020 - Mar 2025 | CIS, 9 clinics

   • Built 14-person growth team; ROI increased to 600%, average ticket ×12.
   • Facebook/Instagram funnels: 100-150 SQL/day, CPL $6 vs industry $18.
   • Scaled business 2→9 locations; contributed +$4.3M cumulative revenue.

3. Spotify (Contract) | Team Lead Digital Marketing | 2022 - 2023 | Remote - CIS & AZ

   • Acquired 150k new users; 130k converted to Premium (8% uplift).
   • Lowered CPC to $2; achieved 7× ROI ($7 revenue per $1 spent).

4. World Pass (Indonesia project) | Digital Lead | Jan 2024 - Jan 2025 | Remote

   • Led Russian-speaking Tier-1 & MENA campaigns: CPL $10, conversion 23%, ROI 459%.
   • Integrated HubSpot CRM +30% company sales in 6 months.

5. Lazada Group (Singapore contract) | Performance Lead | Jan 2024 - Apr 2024 | Remote

   • Managed $100k/month Facebook budgets for ID, MY, PH.
   • Conversion 12% → 34%, lead cost $15 → $8, DRR 40% - 32%.

6. Russian Meditation Start-up (Spain) | PPC & Growth Manager | Nov 2019 - Jun 2020 | Remote

   • Spanish-market campaigns: CPL ≤ $7, offline visit conversion 48%, DRR 10%.
   • Results financed opening of second studio in Catalonia.

7. Eurokappa (Medical devices) | Internet Marketing Manager | Sep 2018 - Nov 2019 | Moscow

   • Built digital department from scratch; managed $3M+ budgets.
   • +200% lead base, CAC -40%, ROI 350%. Implemented end-to-end analytics.

8. SK-Bilding (Construction materials) | Lead Digital Marketer | Mar 2018 - Aug 2018 | Moscow

   • Launched landing network; sold 750 m³ concrete (¥2.7M revenue) with ¥15k ad spend.
   • ROI 1,700%.

9. Autmir DV (Nissan & Renault dealer) | Senior Digital Marketer | Jan 2017 - Mar 2018 | Khabarovsk

   • Digital strategy for after-sales: service sales +35%, car leads +60%.
   • Multi-channel campaigns (context, SEO, SMM, email) → reach +70%, CPL -25%.

10. Nevada-Vostok (FMCG retail) | Digital & PR Manager | Jun 2015 - Jan 2017 | Khabarovsk

    • Online sales +40%, audience engagement +65% via content+email+targeting.
    • Introduced CRM + web-analytics, ROI measurability ↑ 90%.

EDUCATION

• 2015 Bachelor in Advertising & PR
  Far Eastern Federal University, Khabarovsk

CERTIFICATIONS

• 2022 - Google Analytics 4 (Skillshop)
• 2018 - Google Ads Search
• 2016 – GAIQ

REFEREES

Available upon request.