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Key Skills

• Email Marketing Strategy & Automation
• Digital & Omni-Channel Marketing
• Content Creation & Management
• SEO Copywriting & Copywriting
• Social Media Marketing (SMM)
• Website Localization & Translation
• Public Relations & Media Planning
• Team Leadership & Collaboration
• Product Marketing

Employment History

Senior Email Marketing Strategist at an E-commerce company | US market
(Mar 2024 – present)

• Introduced a customer-centric approach, developed a comprehensive retention strategy via email, integrated with SMS, WhatsApp, and social media.
• Created trigger-based, event-based, and behavior-based email flows and sequences, achieving a +20% increase in repeat purchases within 5 months.
• Optimized Open Rate with +12% and CTR from 2% to 5% within 5 months using A/B tests and regular list cleaning.
• Coordinated with designers and copywriters to prepare briefs, set timelines, and monitor quality.

Head of Content & Email Marketing at Optimum Web | EU market
(Aug 2020 – Jul 2023)

• Developed a holistic content strategy resulting in about +40% growth in organic traffic over 8 months.
• Initiated SEO optimization, achieving around +25% more ranking keywords in the first quarter.
• Implemented systematic email segmentation and automated triggers, lowering unsubscribe rates and raising CTR.
• Managed a team of copywriters and designers, improving approval and publication workflows.

Digital Marketing Manager at US Energy Solutions (Energy5) | US market
(Aug 2022 – Jan 2023)

• Created and implemented strategy for email & SMM part of multichannel campaigns, increasing ROI from ~30% to ~70% in 5 months.
• Implemented CRM integration with trigger-based emails, reducing no-show rates by ~20%.
• Set up follow-up email sequences, raising conversion to commercial inquiries by ~20%.

Email Marketing Manager at Global Database | US & EU market
(Feb 2018 – Aug 2020)

• Designed and executed email marketing strategies.
• Managed content creation and email marketing automation setup.

Chief Content Officer at Global Database | US & EU market
(Feb 2018 – Feb 2019)

• Developed content strategies aligned with business goals.
• Oversaw creation and management of website content.

Digital Marketing & Sales Manager at WPMatic and TeslaThemes.com | US & EU market
(Jan 2017 – Feb 2018)

• Led digital marketing initiatives, including PR and media planning.
• Created and managed content for multiple platforms.
• Implemented email marketing campaigns and strategies.

Digital Marketing & PR Manager at Fentury and Salt Edge | EU & CIS market
(Mar 2016 – Jan 2017)

• Directed digital marketing efforts, including SMM and PR.
• Created and managed website content and presentations.

Freelance Roles (January 2016 – Present) | EU & CIS market

• Website Translator: Localized websites (English, Romanian, Bulgarian, Russian).
• Copywriter: Produced SEO-optimized content and rewrites for various projects.

Product Marketing Manager at Tesline Inc. | CIS market
(Aug 2015 – Feb 2016)

• Led internet marketing, PR, and content management initiatives.

Website Content Manager & Copywriter at www.kub.md
(Oct 2013 – Jul 2015)

• Created and managed all website content.

Education

Sofia University St. Kliment Ohridski

• Master's degree in International Business (2012 – 2013)
• Bachelor's degree in International Relations and Affairs (2007 – 2011)

Languages

• English & Romanian - Full professional proficiency
• Russian & Bulgarian - Native or bilingual proficiency
• Ukrainian - Professional working proficiency
• Spanish & Italian - Elementary proficiency.