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SUMMARY

With a results-oriented approach, I thrive in uncovering customer needs and providing tailored solutions. Possessing a can-do attitude and a drive for achievement, I consistently meet and exceed set targets and deadlines. My adeptness in managing diverse regional projects, accounts, and events, ranging from exhibitions to conferences, underscores my ability to navigate varied challenges. Furthermore, my skill in collaborating with individuals at all levels enables me to cultivate seamless relationships within any working environment.

PROFESSIONAL EXPERIENCE

IMPULSE – DUBAI

Account Manager, March 2024 – November 2024

• Managed the social media accounts of Al Riyadi Academy-Dubai and Al Awal Dairy-Bahrain, developing strategies, creating content, and driving audience engagement to align with client goals and enhance online presence.

IMAGINE – BEIRUT/DUBAI

Social Media Account manager, Sept 2020 – Present

• Managed social media platforms for high-profile clients such as LBCI and Eagle Films to optimize monetization and content rights protection. Developed and executed successful video and text content strategies that boosted engagement and follower growth.

TUSK BAKERY - BEIRUT

Marketing manager, Nov. 2017 – July, 2020

• Managed all aspects of customer marketing and related initiatives to increase brand recognition and influence purchasing decisions. Successfully brought new clients, including bars, restaurants, and hotels, and collaborated with local organic producers to create an in-store market for healthy products. Oversaw marketing production, delivery, communication, and compliance of in-store signage and other elements.

PERFECTION EVENTS - DUBAI

Account manager, Mar 2017 – Aug 2017

• Managed a wide range of projects for a variety of clients, including weddings, entertainment, exhibitions, and corporate events. Delivered highly successful events such as Sharjah Economic Department Annual Celebration, CUCA graduation, DIAFA press conference, BIAF, and Ahlam’s Concert in Kuwait. Drafted action plans, led meetings with department executives to review project status, and enforced deadlines.

KD MARKETING - DUBAI

Account manager, Jan 2017 – Mar 2017

• Handled key clients such as GSK, Nutricia-Bebelac, and RODA, and managed GSK’s cycle meeting for 2017 from A to Z. Completed successful activations in Jordan for Bebelac and a Nursery Activation program in UAE for 5,000 toddlers. Drafted action plans, led meetings with department executives to review project status and proposed changes, and monitored team progress to ensure successful project completion.

SKYHIGH ADVERTISING - DUBAI

Junior Account manager, Nov 2014 – Jan 2017

• Project managed and organized Gulf Thoracic Conference from online and onsite registration of 900 physicians and 300 students including exhibitors and speakers. Managed a diverse range of clients, such as AstraZeneca, Canon, Oracle, MyHD, Selevision, and Philips (Healthcare), achieving over 60% above the defined revenue target (3 million AED) as a team for 2015 and 85% of the defined profit target (2.5 million AED) for 2016. Planned a marketing calendar to target different clients depending on the season and altered to digital marketing and campaigns during events and exhibitions' dead season.

HOSPITALITY DEVELOPMENT GROUP - DAMMAM

Marketing coordinator, Sept 2012 – Aug 2014

• Managed and coordinated the company's participation in key industry exhibitions, including the Saudi Travel & Tourism Investment Market (STTIM) and Jeddah Travel & Tourism Exhibition (JTTX).
• Spearheaded the development and management of the Company and Outlet’s online presence, utilizing social media platforms and website development to enhance customer engagement.
• Captured high-quality photographs of the facilities and food plates to be used in social media and other digital platforms.
• Coordinated and photographed the company's participation in exhibitions, showcasing its contributions and raising its profile.
• Directed and executed a comprehensive PPC campaign that significantly increased brand awareness and organic click-through rates.
• Created visually appealing and engaging content for the company's profile and additional collateral.
• Designed and executed advertising campaigns, both in print and digital media.
• Maintained productive relationships with the production house to ensure efficient project management.

EDUCATION

LEBANESE INTERNATIONAL UNIVERSITY

BA in communication Arts: Advertising, 2012

INTERNATIONAL SCHOOL OF CHOUEIFAT-SABIS©

High school diploma, 2007

CERTIFICATE

Social Media Marketing - Dubai
The institute of Sales & Marketing - 2013

SKILLS

• Client account management
• Stakeholder management
• Knowledge of market trends
• Special events planning
• Project management & Delivery
• Deadline-driven
• Advertising
• Events & Exhibition Management
• Digital advertising
• Adobe Illustrator
• Adobe Photoshop
• Adobe Premiere Pro
• Strategic marketing
• Procurement management
• Financial reporting
• Technical reporting.