Game Marketing Specialist

We are looking for a Game Marketing Specialist who understands how to market games on consoles and PC platforms - from store pages and wishlists to influencers, trailers, and launch campaigns.

Responsibilities

• Plan and execute marketing strategies for console and PC game releases
• Manage store presence on PlayStation Store, Nintendo eShop, Xbox Store, and Steam
• Optimize store assets: descriptions, tags, screenshots, trailers, banners
• Work on wishlist and pre-launch campaigns (especially Steam & PlayStation)
• Coordinate influencer & content creator outreach (YouTube, Twitch, TikTok)
• Prepare and manage press kits, announcements, and release calendars
• Analyze performance: CTR, conversion, wishlists, sales, engagement
• Collaborate with dev, art, and publishing teams to align marketing with production milestones

Requirements

• Proven experience in game marketing (console and/or PC)
• Strong understanding of PlayStation, Nintendo, Xbox, and Steam ecosystems
• Experience with game launches or live game support
• Knowledge of store algorithms, featuring, and best practices
• Experience with influencers, PR, or community marketing
• Strong English (written & spoken)
• Ability to work independently and manage multiple titles